A popular NASCAR national series since its debut in 1995, the high-profile NASCAR Camping World Truck Series features full-size, American-made trucks in tough, side-by-side racing. With 25 points events at 23 different tracks across the country, the NASCAR Camping World Truck Series is a favorite among fans who like powerful, fast trucks.

The NASCAR Camping World Truck Series is all about tough, powerful and durable trucks. This exciting, aggressive, side-by-side racing brings thrills to our most passionate fans. The unique nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth feel of the series all create a property that avid NASCAR fans can call their own.

 #1 rated motorsports series on SPEED¹

 #3 rated motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series) 1

 SPEED is the home of liveNASCAR Camping World Truck Series racing (broadcasting all 25 events in 2010)

 An average of 30,000+ attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 50,000 or more 2

 NASCAR Camping World Truck Series events are held in 19 different states across the country

 10-month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year

 15 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2010

 2009 NASCAR Camping World Truck Series Champion: Ron Hornaday

 11 different Keystone Light pole winners

 9 different race winners

 14 races with a margin of victory under 1 second

 6 different leaders, on average, per race

 35 drivers led at least one lap

 Average of 12 green flag passes for the lead all along the track (most since this data was first captured in 2005)

 #1 rated motorsports series on SPEED and #3 rated motorsports series on cabletelevision

 The 2009 season was the most viewed season in SPEED history, with an average of more than 800,000 viewerstuned in per event

 Network rating on FOX of 1.3, while cable (SPEED) events averaged a 0.8 coverage rating in 2009

 NASCAR is #1 in fan brand loyalty - fans are 3 timesas likely as non-fans to try and purchase NASCAR sponsors' products and services

 Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsorsare just as important as NASCAR Sprint Cup Series team sponsors

 Half of NASCAR fans say that during tough economic times, they will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport.

 Television: SPEED

 Radio: SIRIUS XM Radio and Motor Racing Network (MRN)

 Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content

 Licensed Publications: "NASCAR Illustrated", "NASCAR Pole Position", "The Sporting News NASCAR Preview", and the "NASCAR Official Member Magazine"

 Fan Base Size: Half of all NASCAR fans are fans of the NASCAR Camping World Truck Series

 Gender: 63% male / 37% female

 Age: 46% of NASCAR Camping World Truck Series fans are 18-44

 Income: 38% of NASCAR Camping World Truck Series fans earn $50,000+

 Family: 36% of NASCAR Camping World Truck Series fans have children under the age of 18

 Geographic Distribution:NASCAR Camping World Truck Series fans live in regions that mirror the U.S. population

________________________________________

Sources: 1The Nieslen Company, 2 Official Race Reports, 3 NASCAR Statistical Services, 4 Ipsos, 52009 ESPN Sports Poll, a service of TNS. 18+.

^NASCAR Camping World Truck Series fans are "very" or "somewhat" interested in NASCAR and are "very" or "somewhat" interested in the NASCAR Camping World Truck Series.

 #3 rated motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series) 1

 SPEED is the home of liveNASCAR Camping World Truck Series racing (broadcasting all 25 events in 2010)

 An average of 30,000+ attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 50,000 or more 2

 NASCAR Camping World Truck Series events are held in 19 different states across the country

 10-month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year

 15 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2010

 2009 NASCAR Camping World Truck Series Champion: Ron Hornaday

 11 different Keystone Light pole winners

 9 different race winners

 14 races with a margin of victory under 1 second

 6 different leaders, on average, per race

 35 drivers led at least one lap

 Average of 12 green flag passes for the lead all along the track (most since this data was first captured in 2005)

 #1 rated motorsports series on SPEED and #3 rated motorsports series on cabletelevision

 The 2009 season was the most viewed season in SPEED history, with an average of more than 800,000 viewerstuned in per event

 Network rating on FOX of 1.3, while cable (SPEED) events averaged a 0.8 coverage rating in 2009

 NASCAR is #1 in fan brand loyalty - fans are 3 timesas likely as non-fans to try and purchase NASCAR sponsors' products and services

 Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsorsare just as important as NASCAR Sprint Cup Series team sponsors

 Half of NASCAR fans say that during tough economic times, they will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport.

 Television: SPEED

 Radio: SIRIUS XM Radio and Motor Racing Network (MRN)

 Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content

 Licensed Publications: "NASCAR Illustrated", "NASCAR Pole Position", "The Sporting News NASCAR Preview", and the "NASCAR Official Member Magazine"

 Fan Base Size: Half of all NASCAR fans are fans of the NASCAR Camping World Truck Series

 Gender: 63% male / 37% female

 Age: 46% of NASCAR Camping World Truck Series fans are 18-44

 Income: 38% of NASCAR Camping World Truck Series fans earn $50,000+

 Family: 36% of NASCAR Camping World Truck Series fans have children under the age of 18

 Geographic Distribution:NASCAR Camping World Truck Series fans live in regions that mirror the U.S. population

________________________________________

Sources: 1The Nieslen Company, 2 Official Race Reports, 3 NASCAR Statistical Services, 4 Ipsos, 52009 ESPN Sports Poll, a service of TNS. 18+.

^NASCAR Camping World Truck Series fans are "very" or "somewhat" interested in NASCAR and are "very" or "somewhat" interested in the NASCAR Camping World Truck Series.