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We are working to
help Drivers and Teams find sponsors. It will allow new and potential sponsors in various local markets,
as well as the national and international market, a place to easily make contact with race teams and drivers that are seeking
new and/or additional sponsors. We also have Hospitality programs that can make all your guests feel comfortable and
valued at the track.
Teams
and Drivers will be able to contact and inform us as to what their needs are for sponsorship, via one
race or through a full season. When a Sponsor contacts us, we will compile a package that fufills the
needs of the Driver and Team, as well as the Sponsor.
We will work with any and all teams,drivers and sponsors within the NASCAR,
ARCA and ASA parameters. It would be a pleasure and an honor to help
promote your company to the millions of Motorsports fans around the world.
Sincerely, Troy A. Barber
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The James Madison University’s Center for Sports
Sponsorship study also confirmed NASCAR fans’ strong loyalty to sponsors: • Fans recognize and
appreciate sponsors’ contributions. 93% of fans said corporate sponsors are “very important” to NASCAR. 76% agreed that, without corporate sponsors, there would be no NASCAR. • Fans “like” corporate sponsorship of NASCAR. 83% of fans said they “like” (“somewhat” or “a lot”) corporate sponsorship of NASCAR. 43% like it “a lot.” • NASCAR fans feel empowered by purchasing
sponsors’ products. 51% of fans agreed that, when they buy a NASCAR sponsors’ product, they feel like they are contributing to the sport. • NASCAR sponsorship touches the soul.
47% of fans agreed that they like a sponsor’s brand more because it sponsors NASCAR.
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The JMU Center for Sports Sponsorship study concludes, “NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability, and effectiveness is unparalleled in the sports world or anywhere else.”
Larry DeGaris
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SponsorTheTrucks.com, L.L.C., P.O. Box 29265, Charlotte, N.C., 28229
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